Project-9
Course Code And Name: MSJ11401 Development Communication
Project Name: Communication Campaign about waste disposal issues and waterlogging problems.
Project Date: Spring 2023
Project Description: This Course was about communication. Where we campaign to address social issues.By which a particular group or group of people warned.
Project Justification: In this project we worked as a team. We went out at Slums near our university and addressed their social issues. Then we made a communication campaign plan for solving their problems.
Final Exam, Spring 2023
Course Code
MSJ11401
Course Title
Development Communication
Section
3
Submitted to
Dilshad Hossain Dodul
Senior Lecturer
Bachelor of Social Science,
Media Studies and Journalism (MSJ)
University of Liberal Arts Bangladesh
Submitted by
Ashikur Rahman(193012062)
Azmain Ara (193012006)
Syeda Afra Anwar (193012044)
Md. Yousuf Bhuiyan (192012001)
Rannewsha Chakma (193011178)
Prity Sarkar (191013060)
Media studies and journalism
Date Submitted- 7 May, 2023
Community Scoping
Age Grouping: The ages of peoples who are living in Nabinagar Slum are around 5-65.
Economic Status: The Economic Status of Nabinagar Slum is lower middle class. Maximum people of that slum have come from different places of the country. Since they are not from Dhaka many of them face various problems as they couldn’t ask for help from people. The food habits of those people are horrible. They cannot eat chicken on a daily basis. Sometimes once a month, and sometimes once every fourteen days. Since the price of everything is increasing, they need to sacrifice their needs.
Social Status: In that area, there is a Hospital named BRAC, where they can go by a rickshaw. There is a school and a vegetable shop which is just a few miles away from their area.
Educational Status: while interviewing, we heard from children that they go to school daily and maximum parents of those children are not educated.
Geographical Trait: Maximum Peoples of Nabinagar have come from Rangpur, Bhola, Mymensingh, Kishorgonj. No one is a permanent resident of Dhaka. Some people have come to Dhaka to find a job and some people have come because of natural disasters like river erosion. Every single person of that slum had issues and as a result they had to come to Dhaka to earn their livelihood.
Political Status: They do not support any political party. No one from any political party had ever visited them or tried to solve/listen to their problems. And for this reason they are deprived of many things and couldn’t raise their voice against anything.
Religious Belief: Majority of people in that slum is Muslim.
Cultural belief:
Attitude: They were very humble and friendly.
Gender Equality: Men of that slum do not treat their wife equally. Though the wife earns equal to men, still men do not treat them fairly.
Findings
Based on the interviews conducted in Mohammadpur Nabinagor slum, several key findings were uncovered.
Firstly, it was observed that a majority of the people living in the slum had migrated from rural areas of the country and were low earners. Additionally, many of them were not permanent residents of the slum, which made it difficult for them to access the benefits of citizenship.
Secondly, it was found that there was a severe lack of infrastructure for waste management in the slum. Most people did not have designated places to dump their waste-garbage, and many did not even have dustbins. As a result, garbage was thrown wherever possible, leading to a significant increase in pollution levels in the environment.
Thirdly, during the rainy season, there was a significant problem of waterlogging in the slum. The rust was unable to collect the dirt due to the accumulation of water, and the drainage system was also in poor condition. Even if water accumulated in the drain, the residents had to fix it themselves using their own money.
Lastly, it was observed that many people in the slum were not aware of the harmful effects of pollution on their health. The pollution caused by the garbage was leading to the spread of various diseases among the residents and their children.
Overall, the interviews revealed several critical issues that need to be addressed in Mohammadpur Nabinagar slum, including improving waste management infrastructure, addressing waterlogging and drainage issues, and raising awareness about the harmful effects of pollution on health.
Sender
As a sender, there are several things we can do to help the residents of Nobinogor slum. First, we could try to raise awareness about the benefits of citizenship and encourage the residents to seek it out. This could involve providing information about the rights and privileges that come with citizenship, such as access to healthcare and education.
In addition, we could provide information about waste management and pollution. This could include explaining the harmful effects of pollution on human health and the environment, as well as providing practical advice on how to manage waste and reduce pollution.
Finally, we could also work with local authorities and community organisations to develop solutions to the waterlogging problem. This could involve advocating for better drainage systems, promoting rainwater harvesting, or organising community clean-up initiatives.
Message
The key message you would want to convey is that everyone has the right to a safe and healthy environment, and that there are steps that can be taken to improve the situation in Nobinogor slum. By working together and taking action, the community can create a better future for themselves and their children.
Media
In this case we will use posters and leaflets as media. Through leaflets and posters, we will make the common people aware that they should not pollute the local area by dumping waste in any other place. For this we will use leaflets near the tea shop, put up posters on the front wall of the municipality, and also put up posters in front of schools, colleges, hospitals and police stations.
Receivers
Commissioner, Municipal Officers, Councillors, Mayors, Ward Commissioners, Government Officers.
Communication Campaign
After taking an interview at Nabinagar slum and finding out their problem we decided to implement an information-based campaign with public communication and solution-based campaign with group communication for this campaign.
To implement an information-based campaign, we can start by creating awareness among the people in the Nabinagar slum about the harmful effects of pollution, waste management, and the importance of citizenship. This can be done through various mediums such as posters, pamphlets, and public meetings. We can also collaborate with local organisations and community leaders to spread the message effectively.
The following are some key steps that can be taken to implement an information-based campaign on Nabinagar Slum:
● Conduct surveys to identify the specific needs and concerns of the community regarding waste management and pollution.
● Organise community meetings and workshops to educate people on the impact of waste management and pollution on health and the environment.
● Develop simple and easy-to-understand posters and pamphlets to distribute among the community.
● Use social media platforms to raise awareness and educate people about waste management and pollution.
● Collaborate with local authorities to establish waste management facilities in the area.
● Provide training and resources to the community to manage waste effectively.
To implement a solution-based campaign, we can work towards finding sustainable solutions to the problems faced by the community in the Nobinogor slum. This can be done by collaborating with local authorities, NGOs, and community members to develop and implement effective waste management solutions.
The following are some key steps that can be taken to implement a solution-based campaign:
● Develop a waste management plan in collaboration with local authorities and community members.
● Establish a waste management facility in the area.
● Conduct regular clean-up drives in the community.
● Develop and implement recycling programs.
● Provide training and resources to the community to manage waste effectively.
● Educate the community on the benefits of waste management and recycling.
● Develop partnerships with local businesses and organizations to promote sustainable waste management practices.
● Monitor and evaluate the effectiveness of the waste management program regularly.
By implementing both information-based and solution-based campaigns, we can work towards creating a cleaner, healthier, and more sustainable environment in the Nabinagar slum. These efforts can have a positive impact on the lives of the people living in the community and contribute to the overall well-being of the environment.
To implement an information-based campaign with public communication in the Nabinagar slum, we can use various mediums such as posters, billboards, leaflets, and banners. The campaign can focus on creating awareness about the harmful effects of pollution, the importance of waste management, and the benefits of citizenship. We can highlight the negative consequences of living in an unclean environment and encourage the community to take necessary steps to maintain cleanliness.
Moreover, we can use social media platforms like Facebook, Twitter, and Instagram to reach a larger audience. We can create informative videos, infographics, and posts on the negative effects of pollution and the importance of waste management. Additionally, we can conduct street plays and organize community meetings to raise awareness about the issues.
To implement a solution-based campaign with group communication, we can form small groups and work together to find solutions to the problems faced by the community. These groups can consist of individuals from the community, local leaders, NGOs, and government officials.
The group can discuss and identify the most pressing issues such as waste management, waterlogging, and lack of citizenship, and brainstorm possible solutions. The solutions can be implemented through community-driven initiatives, such as waste segregation and composting, rainwater harvesting, and advocating for citizenship rights.
Furthermore, the group can organise workshops and training programs on waste management and pollution control, and involve the community in the implementation process. This will not only create a sense of ownership and responsibility but also ensure the sustainability of the initiatives.
Long Term Campaign
The residents who live in the Nabinagar slum area of Savar in Dhaka are suffering from several illnesses as a result of the area’s severe uncleanliness problem. We have developed a long-term communication campaign strategy that includes mass, public, group, and interpersonal communication in order to address this issue. The goal of the campaign is to raise awareness of the issue and motivate those who live in Nabinagar’s slum neighborhoods to maintain a clean environment.
An article in The Daily Star claims that Savar and its surrounding districts are dealing with a triple tragedy caused by improper garbage management, illegal encroachment on waterways, and haphazard construction. The essay focuses on how these elements have aggravated the risks to the community’s health and the environment. The report also points out that more has to be done to address the problem because, despite numerous efforts by the government and non-governmental organizations, the situation is still critical.
In a slum area, a waste management communication campaign can have a substantial long-term impact on the neighborhood. Numerous indicators, such as health outcomes, environmental awareness, economic benefits, and community involvement, can be used to gauge the campaign’s effectiveness.
Improved health outcomes are one of the campaign’s most important long-term effects. Poor waste management can contribute to the spread of illnesses like cholera, typhoid, and dengue fever. Slum regions, where sanitation is frequently subpar and access to clean water and healthcare is constrained, can be particularly vulnerable to these diseases. The campaign can decrease the prevalence of these illnesses and enhance community health outcomes by promoting good waste management practices.
By encouraging residents to separate organic garbage from inorganic waste and dispose of each sort of waste appropriately, for instance, the campaign can help the community properly dispose of waste. The campaign can also encourage people to compost their organic waste in order to create fertilizer for their gardens and crops and to minimize their overall waste. The program can help reduce the quantity of waste that builds up in the neighborhood and stop the spread of disease by teaching people about these practices.
The campaign’s improved environmental consciousness is another long-term effect. The campaign can aid in increasing community awareness of environmental issues by educating people about the effects of garbage on the ecosystem. Long-term sustainable behavior, such as decreased trash output and higher recycling, may result from this enhanced understanding.
For instance, the campaign may inform residents of the consequences of littering and nudge them toward proper garbage disposal. The campaign can also encourage recycling and garbage sorting into distinct categories, such as paper, plastic, and glass waste. By doing this, the campaign can encourage sustainable waste management techniques and lessen the quantity of waste that ends up in landfills.
The community may also profit financially from the initiative. Poor waste management can result in expensive garbage collection, disposal, and environmental remediation expenditures. The campaign can assist in lowering these expenses by encouraging recycling and reducing the quantity of waste produced, which will benefit the local economy.
For instance, the ad may encourage composting and recycling as ways to reduce trash. The community can save money on waste collection and disposal costs by cutting back on the amount of waste produced. Furthermore, by encouraging recycling, the neighborhood can develop new revenue streams, such as by selling recycled materials to nearby recycling facilities.
The campaign may also affect social capital and community engagement. The campaign can foster deeper social ties and community engagement by including individuals of the community. Community members can foster closer ties among themselves and a feeling of purpose by cooperating to solve waste management problems.
For instance, the campaign may plan neighborhood clean-up days where people gather to pick up trash as well as other events like this. In order to foster relationships between students, teachers, and community members, the campaign may also involve nearby schools in trash management education initiatives.
The campaign must employ successful communication tactics that connect with the community in order to have these long-term effects. The campaign must determine the best methods for interacting with the neighborhood, such as SMS messaging, social media, or neighborhood gatherings.
The campaign’s messaging must also be tailored to the community’s unique needs and values, for example, by utilizing language that the group can relate to.
In overall, a waste management communication effort in a slum area can significantly affect the neighborhood over time. The program can enhance health outcomes, increase environmental awareness, produce economic benefits, and increase community engagement by advocating good waste management methods. Effective communication tactics, community involvement, constant monitoring, and impact evaluation are all essential to the campaign’s success.
Learning and outcomes
Get the idea about communication campaign plan
Improve my communication skills
Find out solution through the communication campaign
Develop background research skills